Endorsement Policy

Airetage LLC. (“Airetage LLC.,” “we,” or “us”) are committed to complying with laws and regulations related to advertising, endorsements, and testimonials. This Endorsement Policy (“Policy”) provides guidelines for anyone (customers, independent contractors, employees, etc.) speaking, writing, blogging, or posting about, or otherwise publicly endorsing, Airetage LLC. products or services (“you” or “Endorser”).

An endorsement is any message that reflects the Endorser’s opinions, beliefs, findings, or experiences concerning Airetage LLC. products or services. This Policy applies to any statement, product review, audio or video recording, online message (including liking or tagging), or other public communication of any kind that could be construed as an endorsement of Airetage LLC., in any medium, including but not limited to, any form of print media, television or radio broadcast, website, blog, or social media page, profile, or feed (Facebook, Twitter, Instagram, SnapChat, YouTube, etc.).

Endorsers are responsible for their opinions, comments, and content, and may be held personally liable for any commentary deemed to be defamatory, libelous, obscene, or an infringement on the proprietary rights of Airetage LLC. or any third party. Airetage LLC. may audit endorsements and may require amendments and/or terminate its business relationship with you in the event of non-compliance with this Policy.

Airetage LLC. reserves the right to change, alter, or modify this Policy at any time without prior notice. If you do not agree to this Policy, then do not make any endorsement.

Endorsers must adhere to the following requirements:

General Standards

  • You may only make statements that reflect your bona fide, honest opinions, findings, beliefs, or experiences.

  • You may not make statements about a product or service you have not personally used, examined, or evaluated.

  • You may not make deceptive, misleading, untruthful, or unsubstantiated claims about Airetage LLC. products or services.

  • You may not engage in any communication that is defamatory, that infringes on the intellectual property, privacy, or publicity rights of others, that in any way promotes unsafe or dangerous activities, or that violates local, state, or federal law.

  • You may not use Airetage LLC.’s intellectual property (e.g., trademarks, logos, designs, or images) without the prior written consent of Airetage LLC.

  • If you have access to proprietary or confidential information about Airetage LLC. (including product, design, business, or financial information), you must keep confidential and not disclose such information.

  • Endorsements by organizations must reflect the collective judgment of the organization.

  • Airetage LLC. employees who post their own opinions, comments, or recommendations about Airetage LLC. products or services must adhere to all employee policies and must disclose that their views do not necessarily represent those of Airetage LLC.

Disclosure Requirements

  • You must clearly and conspicuously disclose any material connections to Airetage LLC. in all communications concerning Airetage LLC. products or services.

  • A “material connection” is a relationship between you and Airetage LLC. – e.g., an employment relationship, a paid advertiser relationship, or receipt of free products – that is not reasonably expected or clear from the communication that may affect the weight or credibility a reasonable consumer would give to your endorsement. Material connections include:

    • Receiving financial or monetary compensation, or other consideration from Airetage LLC. or its agent, such as fees or commissions, free or discounted products or services, free travel or accommodations, gift cards, event access, prizes, or other things of value.

    • Receiving potential consideration from Airetage LLC. in exchange for or with the expectation of an endorsement, such as a donation to a charity of your choice, an opportunity to appear on television, or entry into a contest or sweepstakes.

    • A contractual, employment, familial, or personal relationship between you and Airetage LLC.

  • Examples of adequate disclosures may include:

    • I received [product] from Airetage LLC. as a gift

    • [Thanks to/Courtesy of] Airetage LLC., I was given [product]

    • This post is a paid advertisement for Airetage LLC.

    • Sponsored by Airetage LLC.

    • I am an employee of Airetage LLC.

    • Tagging an endorsement with a hashtag that clearly discloses the material connection to Airetage LLC.

      • Acceptable: #Ad, #Airetageclothing, #AiretagePartner #AiretagePartner, #AiretageAdvisor, #AiretageAmbassador

      • Unacceptable: #Thanks, #Collab, #Spon, #Ambassador, #Sweeps, #Employee

  • “Clear and conspicuous” generally means in close proximity to the endorsement, in a similar and clearly visible size, font, and color, and at the beginning of a message, website, video, voiceover, or post so it is easily seen or heard without the user needing to click, scroll, or look elsewhere (e.g., for videos or sliding tiles it must appear long enough to be noticed, read, and understood; for audio it must be read at a cadence that is easy to follow; on Instagram, it must appear at the beginning of a caption before the “more” truncated cutoff). Some social media platforms provide built-in disclosure tools, but do not assume that use of such tools or posting on a main profile page alone is adequate.